Cannon - Printer Presentation and Materials
Challenge
Canon, a global printer company, needed bespoke materials for presentations, marketing, and video content. Their new printing technology produced luminous and brighter inks, a key feature they wanted to highlight. The materials also needed to incorporate a human element, conveying positivity and inspiration for their customers.
Solution
After presenting several design concepts, I developed a visual approach that centres on an inspiring image of a woman, her expression conveying positivity. This image seamlessly blends into vibrant ink strokes and colour marks, showcasing the rich, bold hues achievable with Canon's printing technology. The design contrasts these dynamic elements against clean, open backgrounds, ensuring the colours stand out. A range of layouts were created, including branded assets for video interviews.
