CBRE – Adidas Proposals
Challenge
CBRE partnered with Adidas to develop a series of pitch documents requiring a bespoke design that honoured Adidas's rich history and iconic brand identity. The design also needed to effectively present information about Adidas's future plans, including technological innovations and developments, aligning seamlessly with the documents' content.
Solution
I designed a distinctive visual language for the digital pitch materials that captures the dynamic interplay between Adidas's heritage and its forward-thinking approach. The design leverages key themes of innovation, people, technology, and development—all central to the information being presented. Striking black and white elements are punctuated with vibrant colour accents, while a subtle digital distortion effect on imagery—reminiscent of a loading sequence—symbolises continuous evolution and the "work in progress" nature of innovation. Clean, contemporary layouts and typography provide a sophisticated framework for the content, ensuring clarity and reinforcing the client's strategic direction.
