CBRE – City Gate
Challenge
CBRE required a completely bespoke design for printed and digital pitch materials, including Investment Memorandums (IMs) and teasers, for the City Gate skyscraper in Frankfurt, Germany. The design needed to be visually compelling and playful to secure the bid and retain the client, while incorporating inspiration from the location’s artistic history.
Solution
Following the presentation of several design concepts, the client selected the approach below. The "brush stroke cut-through" effect was implemented to create a playful and bold visual, directly referencing the desired artistic connection. Clean, bold layouts were used to give the pitch materials a modern feel.
