CBRE – LUUM
Challenge
The challenge was branding and a pitch concept for a Nike-tenanted property in a trendy city area. The client wanted a concept subtly referencing Nike’s visuals while highlighting the area’s forward-thinking nature for an on-screen I.M. and other materials.
Solution
A new concept and brand style used bespoke typography, photography, and chevrons symbolising the area’s forward-thinking nature. These elements interlocked, converging to highlight direction. The color palette drew inspiration from Nike while establishing a distinct identity for the digital I.M. and other assets.
