Clearwater - Project Earth
Challenge
Cushman & Wakefield sought a design agency to conceptualise and develop an interactive presentation for a premium bathroom fitting company in the UK. They requested a unique design style rooted in their existing brand elements. Recognising the need for a brand refresh, they were open to exploring design evolutions.
Solution
Inspired by the company's angular tree logo, composed of interconnected blocks, I developed a bold and dynamic new visual style. Addressing the lack of visual connection between the logo and other brand elements, I incorporated references to the logo throughout the design. This allowed for the creation of angular shapes that could showcase product photography or serve as contrasting colour blocks for content and infographics. After presenting multiple concepts, the client enthusiastically embraced the new direction, sparking discussions about broader brand development.
