Cushman & Wakefield - AEW
Challenge
For Cushman & Wakefield client AEW, the challenge was a unique visual concept. This concept needed to embody AEW’s values and illustrate their central role, along with the project’s themes. The resulting visual identity needed to brand and unify all deliverables.
Solution
A design concept was created that aligned with the brand’s values, incorporating a circular theme of overlapping elements. This approach placed key subjects at the design’s center, with other elements flowing or orbiting around them. This design both echoed and evolved aspects of the AEW brand. The concept was then applied to create clean, flowing designs for print and digital assets.
