Cushman & Wakefield - Sheraton Grand Krakow
Challenge
The brief was developing a pitch and digital presentation concept for a Krakow hotel. The concept needed to showcase the hotel’s location within the city and its historical context. The aim was to blend the old and the new, highlighting the area’s rich culture in relation to the building’s modern design.
Solution
Leveraging the “Positioned in Culture” theme, a concept was developed around the idea of contrasts. Clean, modern photography or graphics were juxtaposed with bold color tones and historical, architectural, or marble textures. This approach resulted in a clean, modern design for the bespoke materials, effectively highlighting the property’s location, direction, and market positioning.
