Gilead - Patient Advocate Summit
Challenge
The brief was to create a compelling brand identity for two oncology-focused Patient Advocacy Summits in Amsterdam and in Tokyo. The brand needed to prioritise the patient experience, embody a progressive spirit, and feature a visually engaging style adaptable to a range of materials.
Solution
A brand was created symbolising the field’s forward momentum while incorporating the letters ‘P’ and ‘A’. Brand elements were used to develop custom graphics depicting diverse voices uniting, along with a unique photographic style. This visual language was applied across various materials, including PowerPoint templates, posters, event collateral and online.
