Openreach – SME Marketing
Challenge
Openreach, a broadband provider within BT, needed marketing materials to attract small and medium-sized businesses and promote their services designed to fuel business growth. A fresh design style was required, building upon the existing brand, to make these materials stand out.
Solution
Expanding on Openreach's brand identity, I designed a simple yet engaging style that integrates photography of people and the brand's signature fibre optic light beam. These elements interact dynamically with hero imagery. Clean, bold colour palettes and curved, flowing graphic blocks highlight content in a contemporary way.
