Openreach - Segmentation
Challenge
Openreach, a broadband provider within BT, required a bespoke visual style for their marketing materials. This style needed to align with their established brand while effectively distinguishing between the various business segments they serve. The goal was to create a fresh design that would make these materials stand out.
Solution
Building upon Openreach's existing brand identity, I developed a clean and engaging design that incorporates human photography and the brand's signature fibre optic light beam. These elements interact dynamically with hero imagery. To differentiate between business segments, an angular chevron tab was designed to highlight specific categories within the marketing materials. Clean, bold colour palettes and flowing graphic blocks are used to present content in a modern and impactful way.
