PKF Capital Newsletter
Challenge
PKF required a fresh visual identity for their newsletters, both in print and online formats, building upon their existing brand. The new design needed to be visually engaging and elevate the presentation of statistical data and content.
Solution
Expanding on PKF's existing brand, I developed a bold, contrasting style that strategically uses colour to highlight and emphasise key information. A new icon library and complementary illustration and photography styles were created to enhance the detailed content. After presenting several design iterations to the client, the chosen style was refined for broader application.
