PKF – Tax talk
Challenge
PKF needed a new monthly, interactive e-newsletter on tax for clients and customers. The design needed to be visually light and engaging to make the subject matter more interesting and accessible.
Solution
After exploring PKF's brand identity and pushing its boundaries, I developed several e-newsletter concepts. My goal was to make tax visually playful and engaging without compromising brand integrity. A new icon and infographic library was created to enhance content and statistical data, while bold, contrasting colors and imagery were used to create impactful layouts and highlight information for regular use in the e-newsletter.
