Recordati - Infographic Patient Community Charter
Challenge
Recordati Rare Diseases needed a visually engaging process illustrating their patient-centric operations. The objective was to show how patient care is central to everything they do, connecting every step. The final product was required in print and digital formats.
Solution
Building upon their existing brand, I developed several visual concepts to illustrate the process before finalising a design. The chosen approach features a continuous line extending out from a heart, connecting to all elements within a large infographic, accessible both digitally and in print.
