Savills - Dagenham Green
Challenge
The challenge was branding a new property redevelopment in Dagenham Green, East London. The brand needed to reflect the area’s history, industry, and architecture, while projecting a forward-thinking vision. This included interactive presentations and other marketing materials.
Solution
I created a brand concept that reflected the location’s architecture, history, and future. Interconnected angles referenced the area’s industrial past and site features. The brand emphasised the site’s connection to parkland and urban space. This identity was applied to an interactive presentation and other materials, creating a clean, modern aesthetic.
