Shell - Black History Month
Challenge
Shell aimed to celebrate Black History Month alongside their London HQ’s 50th anniversary. Partnering with Shell’s African network, the goal was to boldly showcase Black history in a different way. The campaign covered posters and event materials around the building.
Solution
The campaign, featuring posters and banners documenting civil rights progress, moved beyond typical imagery, instead showcasing typographic quotes from the past 50 years, from Martin Luther King Jr. to President Obama. The concept emphasised that while the journey is ongoing, the campaign highlighted 50 years of progressive, inspired action moving us forward.
