Shell – Project Better World
Challenge
Shell's "Project Better World," a Canadian initiative, aimed to find more eco-friendly ways of developing and protecting land. This conceptual project required a new brand identity, including graphics that would align with Shell's global brand guidelines and be applicable to all current and future "Project Better World" initiatives.
Solution
Inspired by Shell's global commitment to environmental protection and the project's title, "Project Better World," I created a literal representation of a harmonious world where project elements and nature coexist. This visual concept extends to a natural-themed background using Shell's colour palette. After presenting this concept to several stakeholders within Shell for development and feedback, the final brand identity was applied to leaflets, posters, exhibition graphics, and digital assets for the project.
